CRO insights for Shopify — invite-only
Know exactly what’s costing you sales — and what to fix first
No Mercy Audit unifies your reviews, analytics, shopper behavior and 5 more data sources into ranked, evidence-cited CRO hypotheses. Plain language, prioritized by impact, ready to test.
Invite-only during launch · Built for Shopify · Evidence-cited, every time
Top hypotheses
yourstore.com
Add a sticky Add-to-Cart on mobile product pages
Surface shipping cost before the final step
7.9Move your bestseller above the fold
7.1Each ranked by impact · evidence attached
Trusted by the teams behind
The problem
You don't have a data problem. You have a direction problem.
Most stores are drowning in metrics and starving for a clear next move. The signal is already in your data — it's just scattered across a dozen tools that don't talk to each other.
Your data is scattered
Reviews in one app, analytics in another, session recordings in a third. No single view of where shoppers actually give up.
Dashboards show what, not why
You can see conversion dropped. You still can't see the reason — or which of ten possible fixes is the one worth your time.
Expert CRO is expensive
A senior strategist costs thousands a month. Generic best-practice PDFs are free — and worth about that much for your specific store.
How it works
From scattered data to a tested plan
A platform that does the analysis, with a strategist's reasoning on top — not an autonomous black box.
Connect your sources
Reviews, analytics, session behavior, surveys, chats and more — via one-click integrations or a CSV. No developer needed.
We read the evidence
No Mercy Audit clusters the friction across every source and finds the themes with real, cross-referenced evidence behind them.
Get ranked hypotheses
Each one cites the exact signals it's built on, scores impact vs. effort, and comes with a concrete change to make.
Test and track
Ship the quick wins, A/B the bigger bets, and sync outcomes back automatically — so your next cycle starts smarter.
One place for everything
8 data sources, one source of truth
Connect what you have. Every source you add makes the evidence more cross-referenced — and the hypotheses more confident.
Store reviews
Judge.me, Yotpo, Trustpilot, Loox…
Session behavior
Clarity & Hotjar — rage clicks, dead clicks, scroll depth
Analytics
Shopify, GA4 — funnels, landing pages, geo
Site & performance
Speed, SEO and page health
Visual page analysis
Screenshots read by a vision model
Checkout config
Express wallets, BNPL, friction points
Email campaigns
Klaviyo, Mailchimp, Omnisend
Post-purchase surveys
Fairing, KnoCommerce — the why behind the buy
Why it's different
Not another dashboard. An answer.
Dashboards hand you charts and leave the thinking to you. This hands you the thinking — grounded, prioritized, and yours to act on.
Every hypothesis cites its evidence
No hand-waving. Each recommendation links to the specific reviews, sessions and analytics it's grounded in — so you can trust it, or challenge it.
Written in plain language
No pipeline jargon, no CRO acronyms you have to google. Findings read the way you'd explain them to your team.
You stay in control
The tool maps the problems; you choose which themes to pursue before it drafts a single test. It surfaces, you prioritize.
Prioritized by impact
Every hypothesis is PIE-scored and split into quick wins to ship now vs. test ideas to A/B — so you always know what's next.
An assistant that knows your store
Ask questions, draft a test from a finding, or refine one — a page-aware AI assistant is one click away on every screen.
Deepen the research
Attach your own evidence to any hypothesis and get an honest second opinion — supports, mixed, or refutes. Built to catch confirmation bias.
Pricing
Simple plans that grow with you
Every plan includes evidence-cited hypotheses, plain-language insights and the AI assistant. Invite-only during launch — request access and we'll match you to the right plan.
Starter
For a single store finding its first wins.
$39/month
- 1 store
- 3 months of data history
- Customer voice, behavior & analytics insights
- Up to 5,000 rows per CSV import
- AI assistant
Growth
For stores running a steady testing program.
$99/month
- Up to 3 stores
- 12 months of data history
- Store audit + heatmap & scroll-depth analysis
- Up to 25,000 rows per CSV import
- Priority analysis queue
Scale
For agencies and high-volume merchants.
$249/month
- Up to 10 stores
- 24 months of data history
- Team seats & shared workspaces
- Unlimited CSV import size
- API access & data export
Prices in USD, billed monthly. Annual billing available. Cancel anytime.
FAQ
Questions, answered
Is this Shopify only?+
Yes, for now. The analysis is tuned to Shopify's themes, checkout and merchandising patterns — that focus is why the hypotheses are specific to your store instead of generic advice.
Do I need to be a CRO expert to use it?+
No — that's the whole point. No Mercy Audit is built for store owners and managers. Findings are in plain language, prioritized for you, and every one tells you exactly what to change.
What data do I need to connect?+
You can start with whatever you have. Even a single source produces useful hypotheses; the more you connect, the more cross-referenced and confident the evidence gets. Most sources connect in a click, and anything else imports from a CSV.
Is my data safe?+
Your data is scoped to your account only and never shared across stores. Credentials are encrypted, personal details in reviews and chats are scrubbed before analysis, and you can delete everything from Settings at any time.
How do I get access?+
No Mercy Audit is invite-only during launch. Request access and we'll get you set up personally — we onboard each store by hand right now, so you're never left staring at an empty dashboard.
Does it run the tests for me?+
It generates and prioritizes the hypotheses, and links to your testing tool to track outcomes automatically. You (or your team) ship the changes — the tool makes sure you're always testing the right thing.
Stop guessing what to test next
Connect your store, and let No Mercy Audittell you exactly where you’re leaking sales — with the evidence to prove it and a plan to fix it.
Invite-only · We onboard every store personally